Growing your business is key to its success particularly if it is a relatively small one. Promotion is of the utmost importance when trying to create new and encourage existing customers. Enhancing the public’s acknowledgement of your brand and the opinions associated with it should be right at the top of your to-do list. It sounds obvious but how you go about doing this can potentially make or break your business. Here are a few useful guidelines which will help you to do so successfully.
If there are any corporate exhibitions or fayres then you should absolutely be in attendance and making the most of the opportunity to showcase yourself. Set up a really strong display and have the right people there pushing your company to new and existing eyes and ears. Make yourselves visually distinct and try to stand out from your competitors with clear branding and advertising very apparent.
Newspapers & Flyers
Don’t discount the power of traditional printed advertising. One way you can go about this is through creating and handing out flyers advertising your company. You might even want to consider some sort of incentive such as a limited time offer or voucher. You should also consider local newspaper advertising as in most areas the local newspapers are still quite well followed and you will be able to push yourself around your neighbourhood and the wider region.
Digital & Social Media
Embrace the newer digital technologies and promote yourselves through them. Be responsive to your customers and demonstrate that you are visible and trustworthy. Make sure that your website has been properly optimised and is always running properly. Be very conscious about what your digital image says about your business and how you want to come across to your target market.
Look at Your Rivals
There will be competitor businesses within your sector which are very successful. Look at them and what they do to help you identify what you are missing. Obviously, you don’t just want to become a carbon copy of them but you can certainly take a few pointers. Learn from those who have done the right things so you can have a piece of their pie. There might be things which you identify and feel you can do better but until you notice them at all you might never have considered them.
Distribute Promotional Products
Everybody loves free things. Hand out items which you have obtained from a promotional products supplier with your company details and brand advertising on. People often keep hold of these sorts of products and so you will be able to advertise yourselves over a longer period of time than you would with online or printed advertising. If you choose items such as T shirts or bags then these items will turn the recipients of the free gifts into walking adverts on your behalf. Also try to find quirky and interesting items which separate you from the crowd or which reflect elements of your company image.